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Iceland is a national UK food retailer specialising in frozen food with over 900 stores in the UK. They offer their customers a range of over 2,500 food SKUs including frozen, chilled and grocery products. Their products range from everyday items such as milk, eggs and bread to an extensive range of approximately 900 frozen food SKUs covering a broad spectrum from ready meals, pizzas and party food to frozen meat, fish, poultry and vegetables. Iceland are focused on the value-end of the retail market and trade from conveniently located stores throughout the UK. They have recently started selling a number of luxury food products through their online platform
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