Business Description

Perform Group is a global market leader in the commercialization of multimedia sports content across multiple Internet-enabled digital platforms. The company uses proprietary content collection, production and distribution capabilities, alongside industry leading digital products, to generate revenue through a mix of licensing content, media (display- and video-based advertising and sponsorship), and, to a lesser extent, subscription and technology and production service fees. Customers include online bookmakers, broadcasters and mobile operators. Businesses include • Goal.com—a digital football platform with 37 local editions in 18 languages, which, we believe, is the leading global football website (based on unique monthly viewers); • Mackolik—a Turkish digital sports business that owns Mackolik.com, a leading football portal in Turkey (based on unique monthly viewers), and Sahadan.com; • Soccerway.com—a football portal focused on live scores and statistics; • Voetbalzone—a leading football portal in the Netherlands (based on unique monthly viewers); and • MatchenDirect—a leading football portal in France (based on unique monthly viewers) that is focused on live scores and statistics. • Sporting News—an iconic sports media brand in the United States; • Sportal.com.au—a sports portal in Australia and New Zealand; and • Spox and Sportal.de—among the leading multi-sport portals in Germany (based on unique monthly viewers).