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Founded in 1985, Travelodge is the second largest hotel brand in the United Kingdom based on number of hotels and number of rooms operated. They lease, franchise, manage and own over 525 hotels and more than 39,000 rooms throughout the United Kingdom, Spain and Ireland. Travelodge operates in the attractive mid-scale and economy (“MS&E”) sector of the hotel market (as defined by STR) and are positioned as a low-cost operator, offering standardized, modern guest rooms at affordable prices to both business and leisure customers. Travelodge's brand currently has brand recognition of over 90% among the UK population (as measured by a YouGov brand tracking survey). They had 18 million customers in 2015 and employ approximately 10,000 people.
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